I have seen a lot of social media posts written by 2020 couples who are really upset and confused about why their wedding vendors won’t fully refund their non-refundable retainer right now, as we all navigate through the coronavirus crisis.  While I completely understand the frustration on the clients’ end, as a small business owner myself, I also understand why wedding vendors are keeping the non-refundable retainers.  So I wanted to write a blog post to help everyone understand the logic behind this business practice.  It’s important to note that COVID-19 is not forcing anyone to cancel their wedding.  It is forcing couples to postpone their wedding.  If someone decides to cancel their wedding all together because of this pandemic, that is a CHOICE that they are making.  Every single wedding vendor is stuck in a really hard spot right now because we are trying to balance two different mindsets.  As wedding planner Jove Meyer put it in a RECENT ARTICLE FOR THE NY TIMES, “being a human with a heart and compassion but also a business that has to stay afloat.”  I think it’s so important to remember that everyone is being impacted by this pandemic and we are all [...]